Customer Loyalty Programme


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Customer Loyalty Programme

Customer Loyalty Programme
Online Tourism Partner offers a Customer Loyalty Programme designed specifically for the hotel industry, enabling hotels to motivate and reward their customers more effectively. This programme aims to increase brand loyalty and reputation by offering unique privileges and opportunities to customers in the tourism sector.

Aims and Objectives
  • Brand Reputation: To increase the brand value and prestige of hotels.
  • Increasing Customer Loyalty: To strengthen the loyalty of customers to the hotel brand.
  • Profitability Increase: Increasing the profitability of hotels by encouraging customers to make reservations through the hotel.
  • Data Collection: Analysing customers' buying habits and providing personalised services.
  • Customer Satisfaction: Making customers feel valuable and special.
  • Rewarding with Points System: Enabling customers to get discounts and free services with the points they earn.
  • Incentivised Sales: Increasing sales by promoting extra points according to room type, period and markets.
  • Incentivising Upper Room Categories: Directing customers to upper room categories by offering the opportunity to earn more points in villa and private room sales.
  • Informing with Campaigns and Events: Keeping campaigns and events updated on the system and informing customers regularly.

B2C Loyalty Programme Details
  • Custom Website Design: A customised, user-friendly and aesthetic website.
  • Hotel & Room Details, Contract Prices and Points Calculation: Detailed information about hotels and rooms and loyalty points calculation.
  • Customer Membership: A system that allows customers to become a member of the programme and benefit from the advantages.
  • Customer Reservation Definition Screen: Interface designed for customers to make their bookings easily.
  • Points Calculation by Market: Customised point calculation systems for different markets.
  • Customer Screen: A customised interface for customers to track their own points and bookings.
  • Hotel Admin Screen: A special management panel for hotels to manage their customer loyalty data and programme performance.

Online Tourism Partner's Customer Loyalty Programme helps hotels enrich the customer experience and increase their loyalty. This programme also allows hotels to personalise their marketing strategies and use customer data more effectively. Thus, the competitive advantage in the industry is strengthened and brand value increases.

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